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MBA Blog

Read high quality blog articles from some of our subject matter experts to help guide the future of your marketing and communication strategies

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Date Added
09/11/2021
How Black Friday is shaping up for 2021

Date Added: 09/11/2021

Now known for being one the biggest shopping days in the UK, there is still time to get your deal on the table and benefit from one of the most-hyped events in the shopping calendar.

Date Added
07/07/2021
Fact Finder: Is Paper Bad For The Environment?

Date Added: 07/07/2021

As one of the world’s oldest and universally used materials, whilst paper retains its position as a vital communication and packaging material, as environmental awareness intensifies, and alternative digital channels become prevalent there are many misconceptions towards the environmental impact of the paper industry.

Date Added
16/06/2021
Mastering your channel strategy

Date Added: 16/06/2021

Consumers of today are more empowered, informed and demanding than ever before. They expect their favourite brands to understand their needs, deliver unforgettable experiences, and provide consistency across the multiple touchpoints in their journey to purchase and beyond. Take a look at our latest blog to discover some top tips on how you can master your channel strategy.

Date Added
27/05/2021
A Complete Guide To Data Hygiene

Date Added: 27/05/2021

For as long as personalisation has been in existence data hygiene providers have always questioned why an organisation would not suppress. After all data cleansing pays for itself hundreds of times over.

Date Added
10/05/2021
Optimising Mail for Mobile

Date Added: 10/05/2021

Mobile has a vital role to play in the marketing mix and can be used effectively in conjunction with print. With mail boasting a 57% engagement rate upon receipt, print and digital channels working in tandem can generate significant outcomes for your business.

Date Added
06/05/2021
Meet our Director of Creative Services

Date Added: 06/05/2021

With our recent announcement of the exciting expansion of our creative division, we could not wait to get beneath the bonnet and learn about the journey our new team have been on and what really makes their creative minds tick.

Date Added
02/03/2021
5 books that will improve your Direct Marketing

Date Added: 02/03/2021

MBA presents you with what we believe to be the 5 ‘must read’ books help you achieve stand out marketing.

Date Added
25/02/2021
Stand-Out Covid-19 Digital Campaigns

Date Added: 25/02/2021

Every business has been affected by the coronavirus pandemic differently. Yet, common themes have emerged and there are some things we can now all be sure of - the market has changed, the people have changed, and business has changed. All brands and companies have had to adapt to a ‘new normal’ and adjust their marketing strategies accordingly.

Date Added
19/02/2021
The Power Of Content

Date Added: 19/02/2021

We explore the power of content marketing and offer some top tips on how you can maximise its success.

Date Added
12/02/2021
We Love Marketing!

Date Added: 12/02/2021

The day of love is fast approaching, and in keeping with the spirit of this we thought we would jot down some of the reasons why we just can’t get enough of marketing!

Date Added
21/01/2021
What is Customer Experience?

Date Added: 21/01/2021

Traditionally, organisations have focused on The linear concept of a funnel to define how purchasing decisions are made, yet over the last few years, we have witnessed the focus become increasingly centralised on customer experience, with marketers using it as one of the key indicators to define their brand and stand out amongst competitors.

Date Added
04/12/2020
How Different Generations Interact with Mail

Date Added: 04/12/2020

In this whitepaper, we take a look at different research to determine how different generations interact with mail and how this can help you to adapt your campaigns accordingly.

Date Added
26/02/2018
21st Century Innovation for Traditional Print & Mail

Date Added: 26/02/2018

It’s not often you find real innovation coming from 20th Century industries like print and mail, but not a lot of people realise that there’s a service which is fast becoming the 21st Century solution for printing and mailing traditional letters and business documents - Hybrid Mail

Date Added
22/01/2018
Facing up to Water Industry Challenges

Date Added: 22/01/2018

Whilst the UK water industry undergoes its next price review (PR19), which will conclude next year in 2019, the sector is facing some major challenges for the next investment period (AMP 7, 2020 to 2025) and beyond. The industry regulator, Ofwat, will build on key principles agreed for PR14 and look to develop upstream competition in Sludge (BioResource) and Water Resources. At the heart of the regulatory framework for water and wastewater services is the desire to strengthen the approach to customer engagement and outcomes to ensure a continued focus on current and future customers. This blog attempts to provide an overview of the direction of travel and the challenges facing water companies.

Date Added
09/01/2018
Innovation of Communication: The Power of Imagination

Date Added: 09/01/2018

MBA’s Head of Project Management, Tony Lynas, kicks off the New Year with a thought provoking article about using the power of creativity to embrace innovation and how to imagine positive change across your organisation and customer experiences.

Date Added
08/04/2016
The Lean, Green, Smart Factory Machine

Date Added: 08/04/2016

Mark Cunningham, Group Production Operations Director at MBA Group, shares his wealth of industry experience and insight on the many advantages of operating a ‘Smart Factory’.

Date Added
19/02/2016
Why less communication will be worth more in 2016

Date Added: 19/02/2016

Tony Lynas, Head of Project Management at MBA Group, provides his professional viewpoint for the communications marketplace in 2016 and explains why “less” could actually be worth more for you and your customers this year.