How Different Generations Interact with Mail

Age in particular has long been used as a way to target a specific group of people who are perceived to have the same needs, behaviours and characteristics. Although age is absolute, our audiences' life stages, careers and family structures are more diverse than ever before, giving way to more complex media consumption habits.

In this whitepaper, we take a look at different research to determine how different generations interact with mail and how this can help you to adapt your campaigns accordingly.