New MBA and Ricoh partnership features in Print Week

Press Clipping

Marcomms and transactional specialist MBA Group has signed for the UK’s first Ricoh Pro VC60000 colour inkjet webs, part of a three-press, circa-£5m strategic spend to target growth in the direct marketing and transpromo markets.


Above: MBA Sales Director, Kevin Stewart (left) shakes hands with Stephen Palmer (right), Director Production Print Business at Ricoh UK & Ireland

 

The first press was delivered to MBA’s Warrington site in the last week of February, and is expected to go into live production in April.

Two more will be installed at its headquarters in North London around September.

“We’re really a hybrid house for marketing and transactional output, which were two separate markets that have come together over the past 10 years. We’ve had continuous colour for a while now, so we’ve always been at the front of that evolution, but now we want to take it to the next level,” said Kevin Stewart, MBA group sales director.

Read more on the Print Week website at: www.printweek.com/print-week/news/1156352/mba-targets-growth-with-gbp5m-ricoh-spend

 

Written by

Jon Barratt, Head of Marketing & Creative Services

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