Today, digital technology has changed the landscape of marketing and communications forever. The use and development of the internet, email, multimedia messaging, apps and social media are constantly evolving; and while these channels offer new and exciting opportunities for engaging with your target audiences, the diverse, fragmented and ever-changing landscape is increasingly hard to navigate with each channel raising its own unique challenges.

At MBA, we have embraced digital and electronic channels as strategic tools that can increase the success of your multichannel communications. We can help you to navigate through all of the options, select the most relevant channels for your customers and successfully integrate them as part of your ongoing campaigns.

We will provide you with dedicated services for the management and deployment of your email and mobile messaging, as well as provide you with the knowledge and expertise to enhance them inline with industry best practice, first-rate technical set-ups, social integration and mobile optimisation.

As technology and communication professionals, we can also help you to significantly improve your campaign results by integrating all of your electronic and digital activity with your physical print and mail via dynamic functionality and trigger automation. We believe in the principles of offline driving online and online driving offline, which when done correctly, enriches customer journeys and establishes brand experiences that are built around your individual customers' wants and needs.

On top of our email, SMS/MMS and integrated cross-media offering, we can provide you with professional web development services for the design and build of highly personalised microsites and the development of customer portals for dynamic e-Presentment (i.e. customer e-billing and e-statements).

9 out of 10 people (87%) have been influenced to make online purchases as a result of receiving direct mail.

Source: Royal Mail MarketReach, Mail and Digital Part 2, Quadrangle, 2014