An evolution in customer mailing capabilities

Press Release

As part of a wider programme of investment across the business, MBA has purchased and installed two new state-of-the-art finishing and enclosing systems – the CMC 400 Evolution.

This latest investment (another industry first) follows the recent installation of the new Ricoh Pro™ VC60000 digital press at MBA’s Warrington facility and is set to compliment highly variable white paper output with increased speed and dynamic sequencing.

The two new ‘intelligent’ finishing and enclosing lines are designed perfectly for MBA’s operations in both highly personalised direct mail and high volume transactional markets. Together, they will provide the business and our clients with the ability to:

  • Merge personalised content from both cut-sheet and reel-fed paper streams into singular mail pieces
  • Produce flat or variable stitched booklets inline with the mail piece, as well as insert selective inserts via the system’s multiple hoppers
  • Ensure document/pack integrity via its built-in barcode readers, which are used for matching, tracking and sequence control, as well as the provision of 100% accurate production reports and database updates
  • Enclose packs into a variety of C4, C5, C6 or DL envelopes

MBA’s Chairman, Bachar Aintaoui said “The addition of the new CMC 400 Evolutions is not just an investment in MBA, but an investment in our clients future offline communications – offering them greater speed, flexibility and value for money. This investment is yet another development towards MBA’s mirrored operations nationwide. Following many recent infrastructure developments at our Warrington facility, our London site will also see some big transformations very soon…”

MBA has set-up the new system for a 24/7 operation, which will provide maximum effectiveness towards its clients’ HVTO (High Volume Transactional Output) and shorter run direct marketing campaigns.

The system’s many capabilities with a broad range of input materials, inline production techniques, variable insertion and multiple output models makes it a great addition to the business and its handling of a wide variety of business/marketing applications via a single automated solution.

Francesco Ponti, CEO of CMC commented “MBA doesn’t just represent an important sale in the UK for CMC – we feel that we have just entered into a bright new partnership. We are happy to support MBA in keeping pace with the new 4.0 Mailing Industry, where digital print, high personalisation and ability to offer a variety of finishing solutions are the drivers of the direct mail and transactional industries of the future. Our thirst for innovation and our engineering pedigree perfectly match MBA’s requirements and embrace our vision of complete factory automation from print to finish, implementing integrated solutions into every production department”