MBA Expands its Creative Offering with Certain Ltd Acquisition

MBA Group actively works with our clients to support their business across every facet of the customer communication lifecycle. We are proudly continuing our trajectory of growth with the recent onboarding of the team from Certain Ltd, a central London Creative agency.

The introduction of the team significantly bolsters MBA’s current creative offering already utilised by some of the UK’s largest organisations. The team joins MBA’s central London innovation hub alongside VideoSmart in Covent Garden.

Born in a treehouse in Hoxton Square, Shoreditch, Certain retains a passionate team of agile industry professionals always moving in the creative direction to build, develop, support and revitalise brands. Established in 2015, Certain use their multichannel design expertise to help build trust and authority with audiences through a experience of 100 years in the creative sector. Certain pride themselves on their global yet boutique approach and have worked on the creative direction of an enviable client list.

Phil Dean, the founder of Certain joins MBA as Director of Creative Services and having led the process states: “We are delighted to be joining the MBA family at a very exciting time for both businesses. I knew from the very first meeting that the fit was perfect with Certain and MBA, and we shared the common goals of building brilliant client relationships and doing amazing work. The entire team at Certain are looking forward to a bright future in the MBA Group”

This latest addition maintains MBA Group’s pattern of investment and innovation following the 2019 acquisition of Inc Direct Limited, the launch of a digital contact centre (DOTs) in 2018 and the forming of its personalised and interactive video business (VideoSmart) in 2016.

MBA are hoping that Certain’s capacity to compliment the groups capabilities in creative will further cement our longstanding client relationships and continue our objective of further growth across our entire service portfolio. Sami Aintaoui, Head of Business Transformation at MBA comments: ”Certain represents an important investment for our business as we seek to better serve our clients’ creative and digital needs. The Certain team are unquestionably talented and bring an unrivalled level of creative intelligence into the business. Their body of work to date is full of quality.”