Royal Mail launches ‘Covid-19 Open for Business’ Incentive

The Royal Mail has launched a new ‘Covid-19 Open for Business’ incentive to help businesses engage customers and prospects during this unprecedented time, and to provide a much-needed boost to trading and advertising activity. With potential savings up to 30%, it’s not to be missed!


Whether you are a high street retailer looking to drive customers to your website to boost online sales, a charity seeking an much-needed uplift in donations at this time, or a travel operator looking to promote future deals; under this new incentive you can send Advertising Mail, Responsible Mail and Partially Addressed Mail volume to achieve postage credits for future mailings.  


To take advantage of this great incentive and to arrange a mailing, simply download and complete the form below and send to an MBA sales representative. Alternatively, please use the web form below and simply select ‘Sales’ as the ‘Area of Interest’.


When is the incentive running?


The posting window for this incentive is 6th May 2020 until 31st December 2020, but we advise clients to be quick as Royal Mail could review this window at any time.


Please note that you must submit your application before 11th December 2020 to be considered for participation in the incentive. 


What are the postage rates and volumes?


Take a look at Royal Mail’s postage rate card to see the postage credits you can achieve under this incentive, depending on the format and weight of your mailing items.


This incentive is currently eligible to certain mailings up to 20 million packs, but this maximum volume could be increased in the coming weeks/months.


For more information about the Royal Mail incentive, please visit