VideoSmart is set to present at this year's B2C Marketing Expo

The UK's leading interactive B2C Marketing and Advertising Expo is set to take place at ExCel London on the 21st and 22nd March 2018. The two-day event, specifically designed for the marketing sector, will showcase the very best developments in consumer marketing and emerging future trends. 


Day two of the event will see VideoSmarts’ Leilah Aintaoui deliver a speaker session on personalised and interactive video solutions touching on the meaning and applications of “hyper-personalisation” in a digital era. 


In a world crowded by content, Leilah will present insights on how brands can use sophisticated data-driven marketing strategies to target consumers in a more advanced and intelligent way. The session will showcase and explain how dynamic video content can be utilised to incite genuine customer interaction – the kind of engagement that drives acquisition, enhances loyalty and generates revenue.


Also attending the event will be Team VideoSmart, exhibiting at stand 766


The team will showcase the power of interactive and personalised video by demonstrating the product in real-time, providing visitors the opportunity to engage and discuss the future of video in digital marketing and how it can be fully utilised in future brand marketing communications.  


Tickets are free to attend, so come along and have a chat and off course share a bag of popcorn with us!