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MBA Work

Discover some of MBA’s best projects that has helped our clients achieve their business and marketing goals

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A model framework for achieving customer service excellence


MBA’s digital contact centre, DOTS (which stands for Digital Operations Transformation Services), seeks to achieve a common goal by helping our customers reduce the inbound demand that great brands and outbound activities create.

Transitioning to a SMARTer way of working


The challenge presented to MBA was to migrate highly complicated Wealth Management statements, with limited supporting resource from our client, within significant time constraints, as MBA’s systems had to be ready for go-live before our client’s own system migration took place.

Creative execution of insight driven email campaigns


MBA’s creative team completed a detailed customer experience (CX) journey mapping project to uncover the end customers’ exact needs and requirements, and devise campaign journeys and key messaging that works to individually address each audience group.

Digital transformation combats COVID mailroom challenges


Many of our clients have traditionally managed their inbound mail services in-house. As a consequence of the coronavirus pandemic, this method of mail processing has proven difficult to sustain and meet both business and consumer expectations.

Streamline office correspondence with a Hybrid Mail solution


MBA employed its MailSmart solution in order to maximise the potential postage savings our client had been missing out on. A personalised web portal was provided for the client, allowing them to select MBA as their print option and thereby negating the need for time consuming, in-house production of important documentation.

Improving customer communications and business efficiencies through content management


Our solution vastly improved our client’s communication effectiveness with faster, more frequent and more accurate communications that resulted in both a higher quality service for their clients and improved customer service levels.

Vastly improving customer service through professional e-Billing solutions


MBA Group utilised its ViewSmart solution to deliver a commercial e-billing system on behalf of the client. This led to improved CRM and digital UX, streamlined payment processes, tracking and reporting, a reduced carbon footprint and long-term cost savings.

Adding clarity and value through document reformatting


As part of our Added Value Proposals (AVP) activity across the contract, MBA took the opportunity to advise the client about how the mergence of data could be undertaken to reformat documents, improve CRM, consolidate output and reduce long-term print and postage costs.

Integrating mail and email leads to improved speed to market and higher response rates


We developed an automated cross-media system for our client that triggers either the print or email of the customer’s registration documents depending on the information contained within the data files. This dramatically improved both their speed to market and campaign response rates.

Implementing content management to streamline the creation of partner documents


Our client, a leading pensions provider in the UK has worked with MBA on many large projects since 2007. In February 2012, we were engaged by the client to implement a completely new document set that supported the introduction of their Auto-Enrolment Pension service…

Continuously improving customer communications with high quality, personalised and variable statements


Working closely with the client, we mapped out a brand-new design and production process that would integrate mass data streams, integrity verification, full-colour personalisation and variable content. The client was so pleased with the results that they have already migrated many other statement mailings onto the same platform.

Improving customer acquisition with targeted and highly personalised direct mail


MBA Group worked in partnership with the client’s marketing and data teams, their creative agencies and other key stakeholders to help understand the available data, map out the customer journey and devise the campaign. Together, we created an affiliate marketing campaign whereby members received highly targeted and highly personalised Direct Mail from the affiliate in promotion of our clients’ exclusive offers.