We understand that general (or non-life) insurance products, including property, motor, pet and liability insurance, play an important role in our society and to the UK economy as a whole.

The current tough economic environment has placed extra emphasis for people and businesses to have the adequate insurances in place and it is reported that over 60% of households in the UK now have home and contents insurance in place*. Therefore it is fair to state that the marketplace comprises of a very insurance aware audience, which requires intelligence, tact and sophisticated marketing and communications to successfully convert them to become your customer.

At MBA, we can assist you and your business in sharpening its approach to different customer segments by helping you to connect disparate systems and legacy databases and create data driven communications that are proven to increase the effectiveness of your marketing and communications with improved personalisation and content relevance.

As a technology-led business, we can also provide you with a self-service platform that will enable your business to manage and control the content across all of your customer documents and communications, provide online view and retrieval of customer documentation for your customers and business operations alike, as well as empower you with sophisticated campaign management across multichannel deployment.

*Of the 26.3 million households in the UK in 2011, an estimated 19.7 million households have contents insurance, and 16.6 million have buildings insurance. Association of British Insurers, UK Insurance Key Facts, Insurance and its customers, September 2012.

9 out of 10 people (87%) have been influenced to make online purchases as a result of receiving direct mail.

Source: Royal Mail MarketReach, Mail and Digital Part 2, Quadrangle, 2014