The UK investment world is changing fast. New initiatives like the Sterling 20 Group are making big reforms real, bringing private markets and higher-risk investments into the spotlight. But as these new products emerge, how can marketers help people understand what’s best for them?
Leilah Aintaoui, Managing Director at VideoSmart joined the panel to explore how financial services marketers can clearly and confidently explain these changes. From breaking down complex investment ideas to building trust with cautious customers, the expert speakers shared tips on how brands can guide people through this exciting time.