Latest Insights

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A collection of fresh perspectives to ignite ideas, inform decisions, and inspire action.

In Conversation: Senior Leaders on the Current State of Customer Loyalty

We recently invited a group of senior leaders across switch-heavy sectors to an exclusive roundtable hosted in partnership with the DMA to help shape and drive meaningful insight into our new report, Stop the Switch.

The Rise of Gen Alpha in 2026

A new cohort is moving into influence. Generation Alpha are not only entering the teen years but beginning to make economic and cultural impact. How is the youngest consumer generation shaping markets, media and meaning?

The Cost of Not Knowing Who Your Vulnerable Customers Are

Many organisations still treat vulnerable customers as a minority, yet vulnerability now affects a substantial and growing share of the customer base of up to 60% according to YouGov, 2025.

MBA Group Re-awarded JICMAIL Platinum Award for 2026

We’re proud to announce that we have been re-awarded the JICMAIL Platinum Award for 2026, reaffirming our position as one of the UK’s leading organisations in data-driven direct mail.

MBA Group: Connected at Christmas

This year, our Christmas campaign, Connected at Christmas, celebrates the connections that matter most, both within our group and with the people we serve through our communications.