This breakfast panel brought together industry experts and leading brands to explore the findings of our recent report, Stop the Switch, examining what it truly takes to earn and keep customer loyalty in competitive, switch-ready markets.
The conversation covered retention strategies, reciprocal loyalty, and the behaviours that build lasting customer relationships, with one clear theme running throughout: loyalty is no longer given, it is earned. And the brands that put customers first are the ones inspiring it in return.
Speakers:
- Ian Gibbs, DMA
- Michael Campbell, SoEnergy
- Beckie Smith, SMARTY Mobile
- Richard Robinson, Confused.com