Mazda Boosts Vehicle Sales with Mid-Contract Personalised Upgrade Video.
The Challenge
Mazda Financial Services aimed to deepen customer relationships and boost vehicle sales by proactively engaging customers during the midpoint of their finance agreements. However, traditional marketing approaches often failed to resonate, lacking the personal relevance neededto effectively inform customers of the options available to them.
Mazda were looking to empower customers with clear, timely information about their options midway through their finance agreements to support confident decision-making. Drive incremental vehicle sales by presenting personalised upgrade opportunities that reflect each customer’s unique needs and preferences. Enhance engagement between dealers and customers through a digital-first approach that delivers relevant insights and simplifies the path to action.
The Solution
Each customer received a personalised mid-contract upgrade video that:
- Showed their current car’s valuation details (model, estimated value, settlement figure, and equity amount)
- Presented a personalised upgrade offer for the same model they currently drive, or an alternative Mazda model that might suit their needs, complete with exclusive customer offer details (APR, finance deposit contribution, and loyalty deposit contribution)
- Included clickable CTAs to contact their dealer or explore options on the Mazda website
Rich Personalisation
- Tailored Visuals, Exact Customer Car Model Used
- x14 Variables in text and audio
- x11 Data points
- x3 Variable Scenes
- x4 Clickable CTAs
Watch the video here
Watch the video here
The Impact
A New Standard for Automotive Customer Retention Through personalised video, Mazda Financial Services transformed mid-contract customer engagement from a challenge into a revenue-generating opportunity.
The campaign not only drove significant incremental vehicle sales but also strengthened customer relationships by demonstrating that Mazda understands and values their existing customers. This data-driven, personalised approach has set a new benchmark for customer retention marketing in the automotive finance sector.