Our Digital Growth Director, Leilah Aintaoui, recently stepped into the Financial Services Forum studio to deliver a two-minute elevator pitch about MBA Group; who we are, what we do, and why it matters to financial services brands. In just a short time, she captured the essence of how we help clients connect with their customers in smarter, more impactful ways.
But the real story stretches back four decades.
This year marks MBA Group’s 40th anniversary; a milestone that reflects not just longevity, but constant reinvention. We began as innovators in print, supporting some of the UK’s most trusted financial institutions with essential, high-integrity communications. Fast forward to today, and we’re delivering intelligent, data-driven experiences across every channel, bringing strategy, creativity, and technology together to help brands deepen customer relationships and drive results.
What’s changed? Almost everything. Customer expectations have shifted. Journeys have become more complex. The line between physical and digital has blurred. Yet what remains constant is the need for communication that cuts through the noise, whether that’s a beautifully crafted piece of print that lands on a doormat, or a personalised video explaining a customer’s pension contributions.
At MBA Group, we’ve grown in parallel with the financial services sector. Our investment in technology has empowered clients to turn data into meaningful action; enabling segmentation, automation, and insight-driven campaigns that speak directly to audience needs. Meanwhile, our creative and strategic brands, including our video technology team and in-house design agency, continue to push boundaries with content that’s informed by behavioural science and driven by outcomes.
Financial services brands face a unique challenge: communicating complex topics in ways that are simple, accessible, and engaging. That’s where solutions like personalised and interactive video shine. They make the complex feel clear, the generic feel personal, and every interaction measurable.
But for all the tools and tech at our disposal, one thing underpins everything we do: people. Our teams work in partnership with clients, from initial consultation to delivery and optimisation, bringing deep industry knowledge, strategic thinking, and a shared ambition to keep moving forward.
If you’re curious to see how our 40-year evolution translates into future-ready communication to bring value to financial services, it’s best to hear it from her directly.
Watch the video below.
View the video on the FSF Knowledge Hub here.
Your contact details
