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Its our 40th Anniversary. Look out for our commemorative stamp celebrating four decades of transformation…and stay tuned as we craft an immersive journey through our history, launching later this year.

When it comes to healthcare, every journey is unique. You can no longer adopt a one-size-fits-all approach. That’s why personalisation plays such a vital role in delivering effective care and improving patient outcomes. Healthcare decisions are deeply personal, from the way you receive appointment reminders to how treatment recommendations and plans are communicated. Naturally, patients expect their healthcare experience to align with that.

Through personalisation, healthcare providers can significantly improve patient engagement by tailoring each touchpoint to individual needs, preferences, and circumstances. This approach creates more meaningful connections that lead to sustained, trusted relationships. According to a McKinsey report, 71% of consumers expect companies to deliver personalised interactions and 76% get frustrated when this doesn’t happen.

Key Pain Points and How We Solve Them

Establishing Trust and Recognition

Before implementing personalisation strategies, it’s essential that your brand clearly reflects your mission and values. In a healthcare environment where patient trust is crucial, your brand serves as the foundation for every interaction and experience. In fact, a recent report found that 71% of consumers are more likely to buy from a brand they trust.

A comprehensive brand audit evaluates how your brand positioning resonates with patient expectations and differentiates you in a sector where patients have more healthcare choices than ever before. 

This strategic assessment examines your visual identity, digital presence, and communication approach to identify opportunities for creating deeper patient connections. 

Discover insights about your brand’s healthcare positioning with a complimentary healthcheck.

Strengthening Patient Relationships

Meaningful patient relationships start with clear, engaging communication. Personalised video helps healthcare providers connect on a deeper level, making complex information more accessible and compelling. Whether delivering health reports, care updates, or wellness reminders, video enables providers to share personalised information at scale—while preserving the human touch essential to healthcare.

The power of this personal approach is clear – our clients achieve 75% increase in engagement rates with personalised video, turning routine communications into meaningful moments of connection.

Why not try it for yourself? Create your very own personalised video.

Improving Acquisition, Recall & Reducing Admin

Healthcare providers can transform appointment management, patient recall, and administrative tasks with automation. Automated journey planning enhances patient relationships while reducing inefficiencies and freeing up valuable resources needed in this sector specifically.

One leading healthcare provider used our automation platform to shift from postal to digital-first communications, leveraging patient data to deliver timely, relevant messaging. This approach achieved a 68% reduction in print costs, while personalised content drove email open rates to 60% – a 76% increase above industry average. An improved digital appointment scheduling experience also significantly reduced inbound administrative requests, allowing for resources to be used on other necessary tasks.

Experience the power of automation—enrol in a demo patient journey here.

The MBA Way

You may recognise the value of personalisation but feel it’s complex or resource-intensive to implement. That’s where we come in. We specialise in delivering personalisation at scale, helping healthcare providers create simply powerful communication. By leveraging your brand and data, we’ll help you deliver exceptional personalised experiences that transform patient engagement and drives measurable outcomes.

Ready to revolutionise your patient communication? Check out our Healthcare Hub today. 

Founded in 1984 by Bachar Aintaoui and Linda Bosch, the company has transformed from a local mailing service into a leading force in multichannel customer communications, now operating six innovative brands across traditional and digital channels.

“Our journey from a modest mailing service to a technology-driven communications leader reflects our unwavering commitment to prudent growth and continuous innovation,” says Sami Aintaoui, CEO of the MBA Group. “By maintaining our independence, we’ve been able to make strategic investments with a long-term view, that positions us at the forefront of the industry’s ability to affect digital change for our clients.”

Under the leadership of the next generation and a strong management team, with Sami Aintaoui as CEO and Leilah Aintaoui as Digital Growth Director, MBA Group has expanded its portfolio to include MBA, Studio Certain, Intilery, Dots, VideoSmart, and Vidiu—an AI-powered video creation platform. This diverse brand portfolio demonstrates the company’s evolution from traditional print services to comprehensive digital solutions.

MBA continues to invest in technological advancements to improve its ability to work with clients to deliver effective and efficient communications. Its more recent investment in high security IT infrastructures reflects its commitment to offer a secure, robust and flexible environment in which to manage its clients’ high end and valuable communications. The company’s workforce of over 250 professionals continues to drive innovation and customer service excellence. MBA Group’s success stems from its team’s passion and focus on the client, led by the Executive Team. Every investment made, whether in technology, infrastructure, or the team—reinforces the Group’s commitment to long-term customer partnerships.

Looking ahead, MBA Group has launched an ambitious Sustainability Development Plan, incorporating climate reduction targets alongside community and employee development initiatives. The company continues to expand its digital offerings while optimising operations at its Tottenham and Warrington facilities.

As MBA Group enters its fifth decade, its transformation accelerates under a clear vision: transforming customer data into meaningful communications that drive business growth, while maintaining the values of innovation, integrity, and excellence that have defined its first 40 years.

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About MBA Group

MBA Group is a leading multichannel communications provider, offering innovative solutions across print and digital channels. Founded in 1984, the company has grown to encompass six specialist brands, serving clients with cutting-edge technology and data-driven communications solutions. For more information, visit mbagroup.com

In 2025, print continues to hold its own as a powerful marketing channel, particularly when integrated with emerging technologies to match modern consumer expectations. Here are five key print marketing trends shaping 2025:

1. The Power of Direct Mail

It’s time to dispel the myth that mail marketing is on its way out. In a world saturated with digital noise, direct mail holds a unique power that digital media struggles to replicate. Physical mail creates a tangible, memorable, and long-lasting impact. When paired with personalisation, it becomes even more effective at capturing the attention of recipients and driving action.

Why it matters:

2. Personalisation at Scale

Personalisation is no longer confined to digital channels; print marketing has embraced it as well. Advancements in print technology make personalisation at scale both practical and impactful, allowing marketers to connect with their audience on a more meaningful level.

With 71% of consumers expecting personalisation in 2025 and 76% expressing frustration when brands don’t deliver, personalising mail campaigns is no longer optional but essential.

Key opportunities:

3. Sustainable Materials

Sustainability remains a top priority for consumers in 2025, and print marketing is adapting by incorporating eco-friendly practices. Brands are increasingly turning to recycled paper, soy-based inks, and sustainable packaging materials to meet consumer expectations.

Emerging trends:

4. Interactive Print

Interactive print merges traditional print with cutting-edge technology to create engaging experiences. QR codes, augmented reality (AR), and near-field communication (NFC) are just a few tools being used to bridge the gap between print and digital.

What it enables:

5. Integration of Print and Digital Marketing

2025 is the year of seamless integration between print and digital marketing. By combining the best of both worlds with physical and on-screen messaging, brands can create cohesive campaigns that amplify their message and enhance customer engagement.

How it works:

Closing Thoughts

Print marketing in 2025 is more innovative, personalised, and impactful than ever before. By embracing these trends, businesses can stand out to deliver memorable experiences that resonate with their audience.

Over the past four decades, MBA Group has undergone a remarkable transformation. Once a print solutions provider, we’ve evolved into a dynamic, multi-channel marketing powerhouse. Our services now span digital communications, personalised video, digital contact centres, and creative brand strategy. Why the shift? Because our clients – like you – demand targeted, seamless marketing experiences that truly resonate.

As the DISD Bill looms on the horizon, we understand the challenges you face. Our extensive experience equips us to provide peace of mind, helping organisations unlock the full potential of their data while adhering to stringent security and compliance standards. We believe that maintaining client trust is not just a goal; it’s a necessity.

So, what are our key competencies in Smart Data?

1. Security at the Core

In today’s digital landscape, data security is the bedrock of customer trust. Imagine a fortress built to protect your most valuable assets – that’s what we’ve created at MBA Group. We’ve designed our infrastructure with the financial sector’s stringent requirements in mind, incorporating multi-layered protection that exceeds regulatory standards like the DISD Bill.

Our ISO 27001 certification is more than just a badge: it’s a commitment to safeguarding sensitive data. By implementing rigorous risk assessments and controls, we proactively address potential security threats. This means that as data sharing increases, you can rest easy knowing we’re on guard, reducing the likelihood of breaches and unauthorised access.

2. Infrastructure Flexibility

Now, imagine having the flexibility to tailor your hardware and software to meet your specific business needs without relying on third-party providers. That’s the power of Hewlett-Packard’s managed on-premises data centres. By keeping sensitive customer data and marketing analytics within our systems, we minimise the risk of unauthorised access and ensure compliance with internal security protocols.

This local control also means reduced latency and bandwidth issues, which are critical for personalised marketing communications that depend on timely data processing. With direct management of our data centres, we can respond swiftly to any security or operational challenges.

3. Comprehensive Cybersecurity Solutions

Incorporating Grant Thornton’s SOC services and a cybersecurity-serviced infrastructure gives us significant advantages. Think enhanced trust, regulatory compliance, efficient risk management, and streamlined auditing. These aren’t just buzzwords – they’re essential elements that give us a competitive edge.

And let’s not overlook CrowdStrike’s cybersecurity software. With advanced threat detection and proactive threat hunting, we ensure your information security infrastructure is top-notch, allowing you to focus on what matters most: serving your customers.

4. Unleashing the Power of Smart Data

Our proprietary platform is a game-changer for financial marketers. By integrating diverse data streams and employing advanced analytics, we empower you to create highly targeted, personalised campaigns that resonate with your audience. Imagine real-time processing capabilities that allow your strategies to adapt on the fly to customer interactions and market trends.

5. Personalisation at Scale

We’ve cracked the code on delivering hyper-personalised communications across multiple channels without overwhelming your marketing resources. Our automated approach ensures consistent, relevant customer contact, fostering ongoing engagement and strengthening relationships. This consistency creates a seamless brand experience, no matter how your customers choose to interact.

6. Consultancy Approach

What truly sets MBA Group apart is our consultancy approach. We don’t just provide technology; we guide you on how to leverage data for your marketing initiatives. Our team is here to assist in your swift digital transformation across all channels, giving you access to cutting-edge technologies and expertise without the hefty upfront investment typically required for sophisticated campaigns.

7. Balancing Innovation and Security

In an era where data breaches can devastate a company’s reputation, we’ve found a way to drive innovation while maintaining the highest standards of data security. Our secure API integrations allow financial institutions to safely connect with various data sources and third-party services, expanding their capabilities without compromising data integrity.

At MBA Group, we’re not just keeping pace with the evolving landscape of financial marketing – we’re leading the charge. By partnering with us, financial institutions can unlock the full potential of their data, create more engaging customer experiences, and drive growth—all while maintaining the highest standards of security and compliance.

Want to dive deeper into financial services innovation? Download our recent whitepaper where we laid the groundwork for navigating upcoming legislative changes in financial services marketing.

Get your copy here.